Market Development

Plenty of companies are nowadays in need to review and increase their sales activities in markets like Indonesia. Establishing a limited liability company (called PT PMA) or representative offices for trading (called either KP3A or KPPA) is not necessarily the swiftest and most successful market development strategy. Instead and perhaps favorable as an interim solution appointing a sales agent could be considered. Based on our experience there are four criteria for your careful consideration before deciding which action to take: 1. Leverage on Local Insights! The very polite and indirect Indonesian culture can turn out to be an obstacle for receiving critical feedback on your products and services. Our researchers can consult customers, business partners or other stakeholders to receive an honest feedback and derive…

PRIME Consultancy brings plenty of crucial experience to the table when foreign investors assign us for setting up their business in Indonesia. We can help and support investors with our vast expertise and inside-out knowledge in any stage of a company establishment. It is a pity that company establishments in Indonesian still face severe struggles and severe bureaucratic hurdles despite all frequently report efforts of the government about trying to ease regulations and simplifying investment processes. Besides the Online Single Submission system (OSS) nothing much was implemented so far and therefore a thorough conventional approach is more than ever before needed. Still, many details about a new entity need to be decided and declared right from the beginning. Plenty of documents of the designated shareholders…

Introducing a foreign company or product to new markets naturally goes along with significant time spent and capital commitment. Establishing a company (e.g. PT PMA) or representative offices for trading (e.g. KP3A) is not necessarily the swiftest market entry strategy. Instead and perhaps as an interim solution appointing a business partner as sales agent who can represent companies could be considered. However, there are four areas for careful consideration.Testing the market: Many lessons have shown that product launches can fail in Indonesia, even if proven successful in neighboring countries. Sales agents can be tasked to reduce that risk and answer the important question if your product has your expected demand. PRIME can help you identifying such competent agents.Leverage on local insights: The very polite and…

Dear valued reader,The business environment has changed dramatically since COVID-19 and the need for companies to adapt to a "new normal" is more urgent than ever - and that has to happen and has to be done really FAST. Typical areas where companies have to change is the development of new product lines and areas, strengthening of the existing core business or optimization of internal business processes through digitization.In order to support our customers to master these necessary changes we have teamed up with the German Organization "Go-Silicon-Valley e.V." (www.go-sv.com) which has developed a concept called "New Business Development Process with the help of Startups".How can Startups help existing Business Development units? Startups often have ready to use solutions or products which:Use innovative trends and…