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Plenty of companies are nowadays in need to review and increase their sales activities in markets like Indonesia. Establishing a limited liability company (called PT PMA) or representative offices for trading (called either KP3A or KPPA) is not necessarily the swiftest and most successful market development strategy. Instead and perhaps favorable as an interim solution appointing a sales agent could be considered. Based on our experience there are four criteria for your careful consideration before deciding which action to take: 1. Leverage on Local Insights! The very polite and indirect Indonesian culture can turn out to be an obstacle for receiving critical feedback on your products and services. Our researchers can consult customers, business partners or other stakeholders to receive an honest feedback and derive…

Dear valued reader,The business environment has changed dramatically since COVID-19 and the need for companies to adapt to a "new normal" is more urgent than ever - and that has to happen and has to be done really FAST. Typical areas where companies have to change is the development of new product lines and areas, strengthening of the existing core business or optimization of internal business processes through digitization.In order to support our customers to master these necessary changes we have teamed up with the German Organization "Go-Silicon-Valley e.V." (www.go-sv.com) which has developed a concept called "New Business Development Process with the help of Startups".How can Startups help existing Business Development units? Startups often have ready to use solutions or products which:Use innovative trends and…