Market Development

PRIME Consultancy brings plenty of crucial experience to the table when foreign investors assign us for setting up their business in Indonesia. We can help and support investors with our vast expertise and inside-out knowledge in any stage of a company establishment. It is a pity that company establishments in Indonesian still face severe struggles and severe bureaucratic hurdles despite all frequently report efforts of the government about trying to ease regulations and simplifying investment processes. Besides the Online Single Submission system (OSS) nothing much was implemented so far and therefore a thorough conventional approach is more than ever before needed. Still, many details about a new entity need to be decided and declared right from the beginning. Plenty of documents of the designated shareholders…

The year 2019 will go down in Indonesia as one with investments underperforming and sluggish growth. In fact domestic and international factors led to declining exports and a GDP decrease now under 5%. In front of such a scenario, providers of investment goods and machinery see a need for focusing more on providing technical services to their clients than hoping for a quick market turnaround. If new orders are postponed, existing machinery will have to do the job and therefore strengthening after sales services is the call of such days to come. This creates heightened demand to add on to a representative office or wholesales company. For pro-active service programs and being able to supply spare-parts on time to safeguard customer satisfaction add-ons are required…

Introducing a foreign company or product to new markets naturally goes along with significant time spent and capital commitment. Establishing a company (e.g. PT PMA) or representative offices for trading (e.g. KP3A) is not necessarily the swiftest market entry strategy. Instead and perhaps as an interim solution appointing a business partner as sales agent who can represent companies could be considered. However, there are four areas for careful consideration.Testing the market: Many lessons have shown that product launches can fail in Indonesia, even if proven successful in neighboring countries. Sales agents can be tasked to reduce that risk and answer the important question if your product has your expected demand. PRIME can help you identifying such competent agents.Leverage on local insights: The very polite and…

PRIME Consultancy experiences in 2016 a continuing interest in the automotive industry of local and international suppliers. For instance, over the last months our team has conducted a distributor research for an European originated marking devices specialist. The objective in this project had been to analyze the Indonesian market and identify qualified distributors to increase sales in Indonesia. PRIME Consultancy used the following methodologies: desk research, personal network, interviews with market insiders as well as an in- depth competitors analysis to ultimately derive a short-list of the most suitable distributors. During the four months research there were regular phone-based reports done assuring the desired results. We also assisted in planning the clients meeting schedule when visiting Jakarta and shared our extended experience on general matters…