Plenty of companies are nowadays in need to review and increase their sales activities in markets like Indonesia. Establishing a limited liability company (called PT PMA) or representative offices for trading (called either KP3A or KPPA) is not necessarily the swiftest and most successful market development strategy. Instead and perhaps favorable as an interim solution appointing a sales agent could be considered. Based on our experience there are four criteria for your careful consideration before deciding which action to take:

1. Leverage on Local Insights! The very polite and indirect Indonesian culture can turn out to be an obstacle for receiving critical feedback on your products and services. Our researchers can consult customers, business partners or other stakeholders to receive an honest feedback and derive crucial knowledge. PRIME Consultancy can help you gaining such insights that are important to decide how to drive your business best by making which adjustments for success.

2. Find a well matching Distributor! Finding sales funnels via ad hoc decisions and acquisitions in Indonesia is known to be tedious. It can take months from a cold call to closing the deal, even for simple products if done from abroad without strong support on the ground. PRIME Consultancy is experienced in testing potential distributors and business partners before foreign investors are assigning third parties as business partners.

3. Reduce unnecessary Business Risks! Gaining experiences in a new market typically means entering commitments and accepting related risks early on. However, PRIME Consultancy developed an entry structure that helps avoiding making mistakes with third parties while your own entity isn’t established yet. So, if you don’t want to wait any longer with actual sales activities, we should get together for assessing how we could serve you with an interim solution until your own company structures are approved and setup.

4. Lower Costs via our Administration Support Services! Once your new venture is in place PRIME Consultancy is also there to provide its clients with administrative services, i.e. assisting on human resource affairs, taking care of finance and banking activities and process frequently due reports to Manpower office, BKPM, etc.

Via all of the above PRIME Consultancy can bring you too the competence and network for improving your corporate setup for doing business in Indonesia. Alternatively, being experienced to represent companies we can also discuss the option of representing your business in Indonesia via the PRIME group of organizations.

Please feel free to send me an email to Jochen.Sautter@Prime-Consultancy.com and I will get back to you swiftly for answering your questions and we can start to discuss your particular case.

Best regards,

Jochen Sautter
President Director