Utilize Sales Agencies for Market Entries
Introducing a foreign company or product to new markets naturally goes along with significant time spent and capital commitment. Establishing a company (e.g. PT PMA) or representative offices for trading (e.g. KP3A) is not necessarily the swiftest market entry strategy. Instead and perhaps as an interim solution appointing a business partner as sales agent who can represent companies could be considered. However, there are four areas for careful consideration.Testing the market: Many lessons have shown that product launches can fail in Indonesia, even if proven successful in neighboring countries. Sales agents can be tasked to reduce that risk and answer the important question if your product has your expected demand. PRIME can help you identifying such competent agents.Leverage on local insights: The very polite and…